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Did You Hear the One about the Publisher that Thinks it Can Produce an Online Video Program for Engineers with Only One Person?

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We found a fascinating post on the Denver Craigslist job boards this week – a publishing firm based in Loveland, CO, which we are guessing is Penton, is seeking “Managing Producer to develop content for Engineering TV, an online video program for engineers.”

With our very close connection to CADCAMNETtv, we took a quick look at the requirements. With a stated aim to produce four weekly broadcasts, the company wants something that is almost amusing in its naiveté: the applicant must be an experienced video camera and AV operator, video editor, experienced writer, journalist, on-screen personality, and engineering expert.

Now if they find this person, we will applaud. But the reality is that these roles are typically highly specialist skills that take very different kinds of personality and a vast range of training. Many of them can be mutually exclusive: just in training alone, this person being sought will have to have the following to qualify:

  • About four years solid experience in camera work, with a creative eye for what works;
  • About six years of video software editing experience, with ongoing updates to learn the new software always coming out;
  • Another six years of writing and scripting, along with a passion for doing this;
  • Probably about seven years training in acting, memorizing scripts and using teleprompt tools.

What the job ad fails to mention is skills and experience as a producer to be able to create a set, find suitable locations, and do the background research work needed to do this job. Is Clark Kent still at The Daily Planet? He might be the only one who could do all this.


Another candidate for the job, in case Superman is not available.

At CADCAMNETtv, we don’t necessarily claim to be superb, but we do know our jobs. And this job above needs at least three people, and probably more if they are planning to produce four broadcasts a week. (Right now we do one every two weeks.) Oh, and I can’t imagine the budget they’ll need to travel to all the conferences and visit all the vendors, to gather enough material for all those episodes. Penton isn’t exactly known for lavish spending on its various media properties.

If imitation is the most sincere form of flattery, it seems Penton thinks the world of CCNtv.


Good luck guys, you’ll need it.

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